Privacy Policy

Updated as of May 12, 2025

 

Welcome to Thunderstruck and/or its affiliates (collectively, “Thunderstruck” or “we,”
“us,” or “our”) respects your privacy. This Privacy Policy (the “Policy”) explains the collection,
use, and sharing of information from or about you, the consumer, and certain choices offered
with respect to that information, in connection with your use of this website, its features, related
email communications, and any other digital offerings that link to this Privacy Policy
(collectively, the “Service”), regardless of how you access it (whether via personal computers,
mobile devices or otherwise). Any updates or modifications to this Policy will be posted to the
Service and the updated date will be indicated above. For certain aspects of the Service, there
may be additional notices about information practices and choices provided to you, which you
should read carefully when provided.
By accessing, using, or otherwise interacting with any part of the Service, you acknowledge you
have read and understand this Policy, consent to the practices it describes, and agree to the
Service’s Terms of Use, which you should review carefully as well. If you do not agree and
consent, please discontinue use of the Service.
HIGHLIGHTS 
This is a short summary of some key elements of this Policy, but please review our full policy
below. To see the full text, including definitions of capitalized terms, you may click on the links
to each section or scroll to the end.

 
 WHAT MAY WE COLLECT?
We and/or our vendors, consultants, agents, and other service providers acting on our behalf
(collectively, “Service Providers”) collect information from and about you in connection with
your use of the Service, as described below. Some of this may be considered “Personal
Information” (or similar terms) as defined under applicable laws where you reside (collectively
“Personal Information”). This may refer to information that identifies you, such as name,
email, address, and other information traditionally referred to as “personally identifiable
information” (or “PII”). It may also include information which relates to, or could reasonably be
linked with, you or (in some cases) your household, but which may not identify you on its own,
such as certain information regarding your devices, site usage, interests, and demographics. If
information is aggregated or deidentified (in accordance with applicable law), it is no longer
considered Personal Information. Certain publicly available data and other information may be
excluded from Personal Information under applicable law as well.
Information You Provide.

​

We and/or our Service Providers may collect certain information, including Personal
Information, that you choose to provide directly, such as:

• Contact information (e.g., name, email address) you may provide if you choose to
subscribe to our marketing communications.
• Other registration information (e.g., name, email and/or mailing address, phone, social
media handle) should you choose to participate in any contests, sweepstakes, or other
promotions we may offer (“Promotions”), or any future opportunities to create an
account to access certain features of the Service.
• Any contact or other information you may share should you choose to contact us via
email, mail, or other means.
• User-generated content (e.g., photos, video, audio, written materials) and/or other
information you choose to share when entering any applicable Promotions, participating
in any other opportunities to share such content if ever permitted through the Service, or
sharing with us on social media. Please keep in mind that such sharing may be public and
you should not have any expectations of privacy if you elect to share anything in such
manner. Please consult the Terms of Service for other conditions relating to user content
and the submission of certain materials to us.
 Certain non-identifying information about your favorite Blumhouse projects, viewing
habits, interests, demographics, and other information you may choose to share should
you elect to participate in optional surveys or similar features (collectively, “Survey
Data”).
Cookies and Information Collected Automatically.

We and/or our Service Providers may use a variety of technologies that automatically or
passively collect certain information about you or your device when you use the Service or
certain optional features of the Service (collectively, “Usage Information”), such as:
• Device information such as IP address, device type, client ID, type of browser and/or
operating system, browser ID, internet service provider, language preference, and other
device or browser settings.
• Usage data related to how you use and navigate the Service such as the pages you visit,
content you access, clicks and other actions within the Service, date, and time stamps,
whether you open an email, and diagnostic, crash, error, and other reports.
• Geolocation information, such as approximate general location (such as your city)
estimated from your IP address.
Usage Information is primarily collected by our Service Providers and processed on an
aggregated basis but may constitute Personal Information where applicable.
Technologies used when collecting information automatically may include the following
customary methods, depending on the features you access on the Service and the Service
Providers involved:

• Cookies, which are small data files stored on your browser or device that may be served
by us (“first-party cookies”) or by our Service Providers (“third-party cookies”) and may
be “session” or “persistent” cookies.
• Local storage, which similarly stores browser or device data locally and may include so-
called “flash cookies”, HTML5 local storage, or browser cache.
• Embedded scripts, which is programming code that may be temporarily downloaded and
used by our Service Provider while you are on the Service to collect Usage Information.
• Web beacons are small images which may be used in emails sent by our Service Provider
to provide information on the effectiveness of our email campaigns.
• SDKs are blocks of code installed on the Service that may be used by our Service
Provider to collect Usage Information for aggregated reporting.
These technologies are used solely for the following types of purposes:
• “Strictly necessary” or “essential” (e.g., essential to the functioning of the Service).
• “Functional” (e.g., to improve functionality, remember settings and preferences, such as
disabling a pop up).
• “Performance” or “Analytics” (e.g., to understand general usage patterns on the Service).
• Geolocation cookies allow us to determine your location in order to provide you with
information you request.
The above technologies are primarily used by these Service Providers:
Google Analytics, which uses cookies and similar technologies above to collect and analyze
aggregated information about use of the Service (such as what pages were viewed and for how
long) and report on activities and trends. This helps us improve the user experience and
determine site effectiveness. You can learn about Google’s practices by going
to google.com/policies/privacy/partners, and opt out of them by downloading the Google
Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout. We do not use
Google Analytics to identify any individual users or to provide targeted advertising.
We also use Mailchimp as our marketing platform for sending emails, hosting surveys, and
storing certain data. They use certain technologies as described above. You may learn more about
their practices at https://mailchimp.com/legal/privacy/#3._Privacy_for_Contacts.
Information from Other Sources.
We may obtain information about you from other sources, such as:
• Service Providers, such as our analytics and marketing platforms described above or
social media vendors.
• Other Sources, such as social media platforms, third party blogs, and other publicly
available sources, such as when you post, comment, tag, or otherwise interact with us or
our content.
• Business Partners, such as merchandising licensees who may share aggregated analytics.
• Affiliates, such as Blumhouse Television.

Some of this information may be treated as Personal Information we collect under certain
circumstances in accordance with applicable law.

A NOTE ABOUT THIRD PARTY SERVICES
The Service may feature functionality offered by, and/or include hyperlinks to, certain Service
Providers, Business Partners, and other third parties and their websites, landing pages, social
media platforms, applications, portals, or other services and features owned and/or operated by
them (collectively, “Third Party Services”). Should you choose to post information on a Third
Party Service, it may be viewed publicly, and if it references the Service (e.g., by using a hashtag
associated with us in a tweet or status update), your post may be used in connection with the
Service. Further, these Third Party Services may collect or receive certain information, which
may include Personal Information, about your use of the Service or the Third Party Service (as
applicable), including through the use of their cookies, web beacons, and similar technologies as
described generally above, direct collection from you, or otherwise. We have no control over
these Third Party Services and are not responsible for them or their privacy practices. Any
information collected by a Third Party Service will be governed under the terms of its own
privacy policy and terms of use. We encourage you to review such policies thoroughly before
disclosing any information to them. The inclusion of links to, or functionality by, Third Party
Services on our Service in no way constitutes an endorsement of their content, actions, or
policies.

HOW MAY WE USE IT?
We may use your information, including Personal Information, for the following types of
business and commercial purposes:
 Communications: We may use your contact information and other identifiers to (a)
provide you with communications you elect to receive about us, our projects, and any
promotions, (b) respond to your requests, feedback, or questions if you reach out to us,
and (c) contact you with regard to your use of the Service and, in our discretion, changes
to the Service and/or our policies.
 Service Operations: We and/or our Service Providers may use your Usage Information
and other aggregated information to ensure that the Service functions properly, to monitor
and improve the operation, delivery, and general accessibility on our Service, identify
popular areas or features, and otherwise provide, maintain, and improve the Service.
 Research: We may use information such as geolocation information from our marketing
platform, Survey Data, and publicly available social media engagement data from Third
Party Services and other sources, to help us understand our audience generally. This
facilitates our ability to develop and produce the best content and market it effectively.
 Optional Features: When applicable, we may use information to enable you to participate
in any future Promotions, user-generated content, or other optional features of the Service
that may be made available. Such use in connection with Promotions may include
verifying your entry and eligibility, announcing you as the winner, providing any prizes,
and such other uses as may be disclosed in the applicable rules governing that Promotion.

 Security, Enforcement, Etc.: We may use information to (a) maintain the safety and
security of our Service, (b) to protect the rights and property of Blumhouse and others,
(c) to detect, investigate, and prevent security breaches or fraud and other illegal
activities, (d) to enforce our Terms of Use and other agreements and resolve disputes, (e)
as may be required to comply with our legal obligations, and (f) as may otherwise be
permitted by law.
We will retain any Personal Information collected as long as it is needed for the above purposes
and in accordance with applicable law.
HOW MAY WE SHARE IT?
We may share the information described above with other parties as follows:
 Service Providers: We may share information with our Service Providers (e.g. analytics,
marketing, website, cloud, and other technical service providers, professional services
firms, etc.) as needed for business and commercial purposes such as storing data you
choose to share, providing marketing communications you opt to receive, generating
analytics information for our aggregated use, developing, hosting, delivering, securing,
and/or maintaining the Service, providing certain functionalities or features on the
Service, or other uses of information as described above. We endeavor to limit the
Personal Information we provide to such providers to the minimum needed to deliver the
service.
 Corporate Transactions: We may share information with other third parties in connection
with corporate transactions (e.g., merger, acquisition, sale, or financing)
 Affiliates: We may share information with our affiliated entities.
 Law Enforcement: We may share information with law enforcement, certain Service
Providers providing investigative or other relevant services, rights holders, or others
when it is necessary for us to comply with applicable law, legal process, or government
requests, to respond to legal claims, or to protect our rights or the property or personal
safety of Blumhouse, its employees and contractors, licensors, licensees, other third
parties, or the public.
 Promotions: We may share with sponsors and other promotional partners if you consent
to do so when entering any Promotion, as well as with the public in accordance with the
appliable rules and applicable law (such as winners' lists).
 Consent, etc.: We may otherwise share information about you with third parties for any
other purpose properly disclosed to you (as may be required pursuant to applicable law),
at your consent or direction, or as may be otherwise permitted by law.
 Aggregate/Deidentified: We may share aggregated and/or deidentified information with
distributors and other licensees, licensors, business partners, and other third parties.
Information shared with third parties may be used as described in their respective privacy
policies. Some of this information may be deemed Personal Information. Please rest assured we
do not sell, trade, or license Personal Information for direct marketing purposes, and would not
do so in the future without your consent in accordance with applicable law.

WHAT CHOICES AND CONTROLS DO YOU HAVE?
• Communications: You may elect to unsubscribe from promotional communications at
any time by following the instructions in any marketing email you get from us. Please
note that your opt out is limited to the email address used and will not affect subsequent
subscriptions or non-promotional communications, such as replies to any
communications from you or any notifications we may send regarding changes to this
Privacy Policy or Terms of Service.
• Registration Data: Should we ever offer you the opportunity to create an account to
access certain features, it may include functionality allowing you to view, update, and/or
edit the registration data you provide.
• Cookies: You may be able to exercise certain controls through the settings available to
you through your web browser or device or certain third-party browser extensions. If you
elect to reject certain cookies, please note that you may not be able to take full advantage
of all of the features and functions of the Service. You may also learn how to opt out of
Google Analytics using the link provided above.
• Do Not Track: Certain web browsers may allow you to send “Do Not Track” requests.
We do not currently take actions to respond to Do Not Track signals because there is no
current industry standard concerning what, if anything, websites should do when they
receive such signals. We continue to review new technologies and may adopt a standard
if and when one is created. More information about “Do Not Track” is available at
https://allaboutdnt.com//.
YOUR CALIFORNIA PRIVACY RIGHTS 
CCPA
If you are a California resident, then under the California Consumer Privacy Act of 2018 and its
implementing regulations (collectively, as it may be amended, “CCPA”), California law provides
you with specific rights regarding your Personal Information (as defined under the CCPA). These
involve information that identifies, relates to, describes, is reasonably capable of being
associated with, or could reasonably be linked to, directly or indirectly, a particular consumer or
household, subject to certain exclusions such as certain publicly available, aggregated, or
deidentified information, and with certain exemptions such as information collected in an
employment/contractor or business-to-business context. These rights include:
(A) The right to know what personal information the business has collected about the consumer,
including the categories of personal information, the categories of sources from which the
personal information is collected, the business or commercial purpose for collecting, selling, or
sharing personal information, the categories of third parties to whom the business discloses
personal information, and the specific pieces of personal information the business has collected
about the consumer;
(B) The right to delete personal information that the business has collected from the consumer,
subject to certain exceptions;

(C) The right to correct inaccurate personal information that a business maintains about a
consumer;
(D) If the business sells or shares personal information, the right to opt-out of the sale or sharing
of their personal information by the business; (Blumhouse does not sell personal information.)
(E) If the business uses or discloses sensitive personal information for reasons other than those
set forth in section 7027, subsection (lm), the right to limit the use or disclosure of sensitive
personal information by the business; (Blumhouse does not use or disclose sensitive personal
information for such other reasons) and
(F) The right not to receive discriminatory treatment by the business for the exercise of privacy
rights conferred by the CCPA, including an employee’s, applicant’s, or independent contractor’s
right not to be retaliated against for the exercise of their CCPA rights.
Requests to Know or Delete
If you are a California consumer, you or your authorized agent may exercise these rights or
request information about the Personal Information we have collected about you in the prior 12
months (as described under (a) above) or to request that we delete your information (as described
under (b) above) by contacting us via the contact form provided on our Contact Us web page or
by mail to Thunderstruck Pictures, 5909 Munson Ct, Falls Church, VA 22041, Attn: Privacy.   In
the request, please specify which right(s) you are seeking to exercise and the scope of the
request. In accordance with the CCPA, we may require additional information to verify your
identity (or to verify that your authorized agent has the authority to make the request on your
behalf) before responding to a CCPA rights request. If we are unable to so verify, we may deny
your requests. We will confirm receipt and respond to all verified requests in accordance with
applicable timelines required by the CCPA.
Disclosures
For purposes of California consumers, please see the following disclosures regarding how we
(including our Service Providers on our behalf) may have collected, used, and disclosed your
Personal Information collected in the previous 12 months in accordance with the CCPA. This
will depend on how you have interacted with us and other factors. Note: though the Service has
not been operational prior to the effective date of this Privacy Policy (which coincides with its
launch date), we will describe categories of Personal Information enumerated in the CCPA
which may have been collected by prior means in the prior 12 months, and indicate where
practices are likely to change. 
The following categories of Personal Information enumerated in the CCPA may have been
collected in the past 12 months from the following potential sources (as such information and
sources may be more fully described in the “What May We Collect?” section above):
 Identifiers, such as your name, email, mailing address, and similar identifiers.

o Sources: We may have collected identifiers from: You (e.g., through direct
communications), Service Providers, (e.g., social media vendors), Other Sources
(e.g., social media), Business Partners (e.g., licensees), Affiliates.
 Legally Protected Characteristics, such as age, gender, marital status.
o Sources: Other Sources (e.g., social media), Service Providers, You (e.g., through
direct communications).

 Commercial information, such as purchasing histories or tendencies or consumer
preferences.
o Sources: Business Partners (e.g., licensees), Other Sources (e.g., social media),
Affiliates, You (e.g., through direct communications).

 Audio, electronic, visual, or other similar information (e.g., in any user-generated
content)
o Sources: Other Sources (e.g., social media), Affiliates, You (e.g., through direct
communications).

 Professional or employment-related information (e.g., employment status or other
information shared on social media)
o Sources: Other Sources (e.g., social media), You (e.g., through direct
communications).

These additional categories and sources may apply to information collected in the future:
 Identifiers, such as your IP address
o Sources: Automatically, Service Providers
 Internet or other electronic network activity, such as Usage Information as described
above.
o Sources: Automatically, Service Providers
 Geolocation data, such as approximate general location estimated from your IP address
o Sources: Automatically, Service Providers

Purposes:
In the past 12 months, any of the above categories of Personal Information collected may have
been used for certain of the business and commercial purposes described in the “How May We
Use It?” section above, such as Research (e.g., understanding our audience), Communications
(e.g., to respond to direct requests from you), Optional Features (e.g., participation in certain
activities on social media pages), and Security/Enforcement. In the future, we may use it for
additional purposes such as Service Operations, and additional uses within the categories above.
Sharing:
In the past 12 months, any of the above categories of Personal Information collected may have
been disclosed for business and commercial purposes described in the “How May We Share It?”
section above, including Service Providers (e.g., our vendors performing services for us),
Affiliates, and Law Enforcement/compliance. Future additional categories of disclosures may
include the sharing of Identifiers and other information as may be required when you enter
Promotions.

Note about CCPA: The above reflects our good faith understanding of the law and our data
practices as of the date posted above, but the CCPA is a new law and there remain differing
interpretations of it and its draft and implementing regulations.  Accordingly, we may update
information in this and other notices regarding our data practices and your rights, modify our
methods for responding to your requests, and/or supplement our response to your requests, as we
continue to develop our compliance program to reflect the evolution of the law and our
understanding of how it relates to our data practices.
“Shine the Light” Law
California’s “Shine the Light” law (California Civil Code Section 1798.83) permits California
residents to request certain details about how certain types of their information are shared with
third parties for such third parties’ own direct marketing purposes. We do not share such
information in such manner, but should we ever do so in the future, we will provide California
customers with such information upon request or permit them to opt in to, or opt out of, this type
of sharing.
CHILDREN/MINORS
The Service is not directed to children under eighteen (18) years of age, who are prohibited from
using the Service per our Terms of Use. Accordingly, we do not knowingly collect any Personal
Information from them. If you believe we may have collected any from your child on the
Service, please contact us via the contact form provided on our Contact Us web page and we will
make reasonable efforts to delete it from our records, when required by law.
SECURITY
We take commercially reasonable steps to help protect your Personal Information against
unauthorized access, disclosure, misuse, or loss. However, no data transmission or storage can be
guaranteed to be 100% secure. Therefore, we cannot ensure or warrant the security of any
information collected through the Service.
UPDATES/MODIFICATIONS
From time to time, we may change this Privacy Policy to accommodate new technologies,
industry practices, regulatory requirements, or for other purposes. We will provide notice to you
if these changes are material and, if required by applicable law, we will obtain your consent.
Notice may be provided by posting notice of such changes on the Service, by email to you at the
last email address you provided us (if any), or by other means consistent with applicable law.
CONTACT US
If you have any questions about this Privacy Policy, you may contact us via the contact form
provided on our Contact Us web page. If you would prefer to reach out by mail, please send a
letter to: Thunderstruck Pictures, 5909 Munson Ct, Falls Church, VA 22041, Attn: Privacy.